[Lucyhadi]

Creating a brand and the product itself may be the difficult thing. One of the challenges are quite severe and probably scaring is the fact that you have to compete with so many brands and other products that are out there. Not to mention some of them are big names that are well known throughout the world.

But as the craftsmen who made handmade products, it does not mean you did not have a place out there. As long as you create a product that has a special characteristic and uniqueness, you should be confident with the products you make, especially if it is the result of your design products themselves. And indeed that is believed to occur in Radusa, a brand that is made by Achdiat Ranreng Duraesa Farid and his brother.

For the first product idea, from a wide range of products that can be made, both chose to make handmade bags. To make the bags do not need to dress like size, because the bag can vary with other materials such as wood, rope and traditional motifs. And indeed it is used for the basic concept of Radusa.

Farid wanted to carry a blend of modern style, culture, and also a touch of nature. Therefore, most models handmade bag of Radusa rely on basic polyester blend material that represents modern style, wood representing a touch of nature, and the last fabric motif of Indonesia for a touch of culture. Combined these elements make the bags of Radusa unique look and characteristics that you will not find anywhere else.

The uniqueness and characteristics of the products turned out to be one of the things that made him confident to show and sell handmade bags Radusa in the eyes of many people. The origin has strong characteristics and identity I think [ anyone ] is ready to face competition from other brands.

As with other artisans, Farid hopes handmade industry in Indonesia is moving forward. He also hopes that the government pay more attention handmade industrial development in various ways, ranging from providing capital, as well as the opportunity to be present in a wide range of exhibitions, both national and international scale.

But in addition, as a law student, Farid also expect one thing I rarely hear from other artisans, that they reset various policies related creative industries such as legal protection of trademarks and copyrights. He was still relevant law these things still have a lot of loopholes, and he himself saw / experienced it directly.