Local woman brings feral attitude to performance and jewelry
\nFerndale\/Berkley Mirror,\u00c2\u00a0MI<\/p>\n
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Rio Scafone wants women to unleash their feral sides.
\nThe Royal Oak-based performer has designed her own line of Feral Apparel jewelry and items, but she’s selling more than products. She’s selling a philosophy.<\/p>\n
Scafone comes from a performing family (her uncle is rockabilly pioneer Jack Scott) and splits her time between acting, modeling, designing and recording music.<\/p>\n
She created Feral Apparel last year while in “The Smell of the Kill,” a three-woman play.<\/p>\n
“The character I was playing went from doormat housewife to independent soul,” Scafone said. “The director told me the character was becoming feral, her feral qualities were coming out.”<\/p>\n
Scafone’s creativity kicked into gear, and she designed choker necklaces embellished with Swarovski crystals to show off her feral, feline side.<\/p>\n
Cast members wore the necklaces when greeting the audience.<\/p>\n
“People saw them and would love them,” Scafone said. “It became an ongoing analogy on the set to become very feral. It became a symbol for how we would like to live our lives.”<\/p>\n
She set up a Web site (feralgirl.com) to sell her designs and received orders from across the United States and Canada.<\/p>\n
Stores in Los Angeles and Royal Oak now carry her designs, and her jewelry could appear on TV soon.<\/p>\n
Ted Moreno, a producer and long-time friend of Scafone’s, offered her a role on “The Inner Circle,” a TV show he is working on that mixes vampires and politics. She mentioned her jewelry line and he liked the designs so much he asked her to make a custom choker for the show.<\/p>\n
“Since it is a gothic TV show, I thought her jewelry would be perfect for some character on there,” Moreno said. “She came out with a great design.”<\/p>\n
Although Scafone has made a living in metro Detroit, she said if the show takes off, she’ll spilt her time between California and Michigan.<\/p>\n
Much of her work has been commercials, promoting everything from dentists to Michigan travel to lawyer Sam Bernstein.<\/p>\n
Her other work varies from local independent films to modeling for nationwide billboards. She once appeared on two billboards in Times Square at the same time.<\/p>\n
She’s also creating a local TV show to spotlight local artists and women in business, an idea that’s an outgrowth of her feral philosophy of women coming into their own.<\/p>\n
“It’s a movement,” she said. “It’s a revolution.”<\/p>\n","protected":false},"excerpt":{"rendered":"
Local woman brings feral attitude to performance and jewelry Ferndale\/Berkley Mirror,\u00c2\u00a0MI Rio Scafone wants women to unleash their feral sides. The Royal Oak-based performer has designed her own line of Feral Apparel jewelry and items, but she’s selling more than products. She’s selling a philosophy. Scafone comes from a performing family (her uncle is rockabilly […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[411],"tags":[],"yoast_head":"\n