Jewelry designer Yurman sculpts luxe business
\nBoston Herald, United States<\/p>\n
<\/p>\n
The only thing David Yurman wonders about opening a flagship store in Boston this summer is why it took so long.<\/p>\n
\u00e2\u20ac\u0153It\u00e2\u20ac\u2122s one of the greatest cities in the United States,\u00e2\u20ac\u009d said the jewelry designer. \u00e2\u20ac\u0153Contrary to popular belief, Boston does have a sense of style and one of the most educated consumers in the world. So far, we\u00e2\u20ac\u2122ve been very well accepted there.\u00e2\u20ac\u009d<\/p>\n
Yurman, whose eponymous jewelry line is synonymous with luxury, will be in Boston Wednesday night for a private cocktail reception to celebrate his new Copley Place store. And while the former sculptor is enjoying about $700 million in sales per year, he\u00e2\u20ac\u2122s still an artist at heart.<\/p>\n
\u00e2\u20ac\u0153It\u00e2\u20ac\u2122s interesting,\u00e2\u20ac\u009d he said. \u00e2\u20ac\u0153My wife Sybil and I are both artists, and when we were young, we wanted to make ends meet by not being housepainters, which is what we would do when times got tough. So I took my sculpture and converted it into jewelry. Basically, creativity is the root of what we do. I mean, there\u00e2\u20ac\u2122s the business; we have 350 people in a 64,000-square-foot place in New York that will grow to 90,000 square feet.<\/p>\n
\u00e2\u20ac\u0153There\u00e2\u20ac\u2122s global resourcing and marketing, and you have to think and plan a lot. But the main force is creative so I give myself three to four hours a day. I play music, read, write down dreams. Art is like a horse. You have to tend to it everyday; feed it, care for it.\u00e2\u20ac\u009d<\/p>\n
And the artist\u00e2\u20ac\u2122s way is also about giving back.<\/p>\n
\u00e2\u20ac\u0153We are going to participate in the city,\u00e2\u20ac\u009d he said. \u00e2\u20ac\u0153A fair share of our budget will go to humanitarian and art foundations in the city. You only pass this way once, if you only pull profit, you can\u00e2\u20ac\u2122t take it with you when you go. We want to leave something behind. A lot of what we get we give back. \u00e2\u20ac\u009d<\/p>\n","protected":false},"excerpt":{"rendered":"
Jewelry designer Yurman sculpts luxe business Boston Herald, United States The only thing David Yurman wonders about opening a flagship store in Boston this summer is why it took so long. \u00e2\u20ac\u0153It\u00e2\u20ac\u2122s one of the greatest cities in the United States,\u00e2\u20ac\u009d said the jewelry designer. \u00e2\u20ac\u0153Contrary to popular belief, Boston does have a sense of […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[411],"tags":[],"yoast_head":"\n