Lingerie firm signs up Girls aloud star
\nThis is London, UK<\/p>\n
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Girls Aloud singer Sarah Harding was today unveiled as the new face of lingerie line Ultimo.
\nThe pop star follows in the footsteps of models Rachel Hunter, Penny Lancaster and Helena Christensen in representing the brand.
\nShe said she was “honoured and excited” to be modelling for Glasgow-based entrepreneur Michelle Mone, creator of the range.<\/p>\n
She said: “When Michelle asked me to become the new face and body of the brand, I was so honoured and extremely excited.
\n“I loved working with her and the team. The Ultimo lingerie is gorgeous.”
\nMs Mone said: “Sarah had never modelled before, however she was fantastic on the day of the shoot.
\n“She was signed to appeal to a younger market and to further demonstrate Ultimo’s ability to enhance a woman’s confidence, both inside and out.”<\/p>\n","protected":false},"excerpt":{"rendered":"
Lingerie firm signs up Girls aloud star This is London, UK Girls Aloud singer Sarah Harding was today unveiled as the new face of lingerie line Ultimo. The pop star follows in the footsteps of models Rachel Hunter, Penny Lancaster and Helena Christensen in representing the brand. She said she was “honoured and excited” to […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"\n