{"id":9540,"date":"2019-01-18T03:55:19","date_gmt":"2019-01-18T03:55:19","guid":{"rendered":"http:\/\/indonesia-product.com\/news\/?p=9540"},"modified":"2019-01-18T03:55:24","modified_gmt":"2019-01-18T03:55:24","slug":"how-indonesian-smes-use-whatsapp-to-increase-sales-and-build-brands","status":"publish","type":"post","link":"https:\/\/indonesia-product.com\/news\/how-indonesian-smes-use-whatsapp-to-increase-sales-and-build-brands\/","title":{"rendered":"How Indonesian SMEs Use WhatsApp to Increase Sales and Build Brands"},"content":{"rendered":"\n<p><em>When used effectively, the instant messaging service can be a lead generation as well as a client acquisition and retention tool<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><figure class=\"hammy-responsive wp-image-9541\" title=\"\"  data-media=\"https:\/\/indonesia-product.com\/news\/wp-content\/uploads\/cache\/2019\/01\/ipnews1801\/2401648878.jpeg\" data-media320=\"https:\/\/indonesia-product.com\/news\/wp-content\/uploads\/cache\/2019\/01\/ipnews1801\/1436703893.jpeg\" data-media480=\"https:\/\/indonesia-product.com\/news\/wp-content\/uploads\/cache\/2019\/01\/ipnews1801\/2379074249.jpeg\"><noscript><img src=\"https:\/\/indonesia-product.com\/news\/wp-content\/uploads\/2019\/01\/ipnews1801.jpeg\" alt=\"\" title=\"\" width=\"700\" height=\"350\"><\/noscript><\/figure><figcaption> <br>Jangkar Bawono, founder of Portblue <br><br><br><\/figcaption><\/figure>\n\n\n\n<p>Four years ago, Jangkar Bawono, a college student in Indonesia, began working with local craftsmen to create leather shoes for friends. Their unique designs were such an instant hit that Bawono started a leather shoe business. Since October 2015, Portblue has become an established brand in the Southeast Asian country, and has also created regular job opportunities for artisans in Surabaya in Indonesia\u2019s East Java province.<\/p>\n\n\n\n<p>It\u2019s not just the unique designs that worked in Portblue\u2019s favour. Bawono\u2019s marketing strategy was as much responsible for making his business an instant hit. \u201cWe operate without a specialized marketing team. We focus on just one app\u2014WhatsApp,\u201d says the 20-something entrepreneur. \u201cAlmost all of our customers have and use WhatsApp. Hence, we felt it was better to focus on an app that\u2019s used by most people.\u201d<\/p>\n\n\n\n<p>And the strategy worked. Their sales grew 70 per cent each year, and from a three-member team in 2015 they became a company of 50 employees. \u201cPortblue sells between 800 and 1,400 pairs every month. Almost 80 per cent closing sales are done through WhatsApp Business (they switched from WhatsApp to WhatsApp Business last year) compared with website,\u201d he shares.<\/p>\n\n\n\n<p><strong>The business plan<\/strong><\/p>\n\n\n\n<p>Since its launch in January last year, WhatsApp Business has become a popular free-to-download app among local businesses to communicate with customers, generate leads and make profits. There are more than three million people actively using WhatsApp Business app, many of which are in Asia. &nbsp;<\/p>\n\n\n\n<p>The Android app, released initially in&nbsp;six markets (India, Indonesia, Italy, Mexico, Britain and the US) and now globally, gives small businesses a formal presence on WhatsApp and offers tools that make messaging with customers more efficient, such as greetings (for introduction) and away messages (to inform companies that the customer is busy), and messaging statistics that offer simple metrics like the number of messages read to see what&#8217;s working.<\/p>\n\n\n\n<p>\u201cIt works because most Indonesians choose to interact via WhatsApp. They feel secure, comfortable, and convenient to obtain information about us as their inquiries are replied by humans (unlike robotic reply in website),\u201d says Bawono.<\/p>\n\n\n\n<p>Indonesia\u2019s love for WhatsApp is well known. Hootsuite\u2019s 2018 \u201cWe Are Social\u201d report shows that WhatsApp outranks Facebook and Facebook Messenger apps in terms of monthly active users in the country. That\u2019s why 90 per centof SMBs think that WhatsApp helps them communicate with customers.<\/p>\n\n\n\n<p>One of such brands is Sale Stock. The e-commerce website successfully used the app to generate awareness by announcing new products, making personalized recommendations to customers based on the products they viewed and sending updates like order confirmation and shipping, to customers after they placed an order.<\/p>\n\n\n\n<p><strong>Local learning<\/strong><\/p>\n\n\n\n<p>Ruli Setiawan says eight of the 10 orders at Rully Silver, a 30-year-old jewellery brand which has an office in Indonesia\u2019s popular Silver City (Kotagede), are made through WhatsApp.<\/p>\n\n\n\n<p>Rully Silver was established in 1989 as a business-to-business company that supplied crafts to Bali, Jakarta, and Europe. The business then collapsed. \u201cIn 2010, I took over and started doing direct selling to end users by changing all business concepts and finally became a B2C (business-to-consumer) company,\u201d says Setiawan. It was then that he started using WhatsApp, and now he\u2019s switched to WhatsApp Business.<\/p>\n\n\n\n<p>\u201cWe used to use classified ads as a way for us to market our products and we directed the sales to the native (built-in) messaging app. The problem was, the smartphone had too many contacts, issues, or broke, we then were no longer able to run the business anymore. And this had happened three times to us,\u201d Setiawan recalls. For now, he\u2019s happy with WhatsApp. He claims to have witnessed a growth of 200 per cent in business \u201cbecause WhatsApp\/WhatsApp Business is now our primary bridge to connect with our customers.\u201d<\/p>\n\n\n\n<p>The thing about WhatsApp is, says Bawono, \u201cit allows businesses to make it personal, to make the customers understand that they can trust us, that we are here if there\u2019s any problem.\u201d<\/p>\n\n\n\n<p>Agrees Setiawan. \u201cSometimes WhatsApp also becomes the validator if a business is a real one or a scam.\u201d<\/p>\n\n\n\n<p>The original article published at: <a href=\"https:\/\/www.entrepreneur.com\/article\/325593\">https:\/\/www.entrepreneur.com\/article\/325593<\/a><br>by <a href=\"https:\/\/www.entrepreneur.com\/author\/pooja-singh\">Pooja Singh<\/a><br>Features Editor, Entrepreneur APAC <\/p>\n","protected":false},"excerpt":{"rendered":"<p>When used effectively, the instant messaging service can be a lead generation as well as a client acquisition and retention tool Four years ago, Jangkar Bawono, a college student in Indonesia, began working with local craftsmen to create leather shoes for friends. Their unique designs were such an instant hit that Bawono started a leather [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1617,912],"tags":[1627,1629,1626,1628],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Indonesian SMEs Use WhatsApp to Increase Sales and Build Brands - Directory of wholesale, manufacturers, distributors, importer and exporter in Indonesia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indonesia-product.com\/news\/how-indonesian-smes-use-whatsapp-to-increase-sales-and-build-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Indonesian SMEs Use WhatsApp to Increase Sales and Build Brands - Directory of wholesale, manufacturers, distributors, importer and exporter in Indonesia\" \/>\n<meta property=\"og:description\" content=\"When used effectively, the instant messaging service can be a lead generation as well as a client acquisition and retention tool Four years ago, Jangkar Bawono, a college student in Indonesia, began working with local craftsmen to create leather shoes for friends. Their unique designs were such an instant hit that Bawono started a leather [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/indonesia-product.com\/news\/how-indonesian-smes-use-whatsapp-to-increase-sales-and-build-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"Directory of wholesale, manufacturers, distributors, importer and exporter in Indonesia\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-18T03:55:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-18T03:55:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/indonesia-product.com\/news\/wp-content\/uploads\/2019\/01\/ipnews1801.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/indonesia-product.com\/news\/how-indonesian-smes-use-whatsapp-to-increase-sales-and-build-brands\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/indonesia-product.com\/news\/how-indonesian-smes-use-whatsapp-to-increase-sales-and-build-brands\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/indonesia-product.com\/news\/#\/schema\/person\/c25aba690c0ebef87e9f19f431fdca69\"},\"headline\":\"How Indonesian SMEs Use WhatsApp to Increase Sales and Build Brands\",\"datePublished\":\"2019-01-18T03:55:19+00:00\",\"dateModified\":\"2019-01-18T03:55:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/indonesia-product.com\/news\/how-indonesian-smes-use-whatsapp-to-increase-sales-and-build-brands\/\"},\"wordCount\":731,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/indonesia-product.com\/news\/#organization\"},\"keywords\":[\"build brands\",\"increase sales\",\"indonesia smes\",\"indonesia smes build brands\"],\"articleSection\":[\"News\",\"Other Products\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/indonesia-product.com\/news\/how-indonesian-smes-use-whatsapp-to-increase-sales-and-build-brands\/\",\"url\":\"https:\/\/indonesia-product.com\/news\/how-indonesian-smes-use-whatsapp-to-increase-sales-and-build-brands\/\",\"name\":\"How Indonesian SMEs Use WhatsApp to Increase Sales and Build Brands - Directory of wholesale, manufacturers, distributors, importer and exporter in Indonesia\",\"isPartOf\":{\"@id\":\"https:\/\/indonesia-product.com\/news\/#website\"},\"datePublished\":\"2019-01-18T03:55:19+00:00\",\"dateModified\":\"2019-01-18T03:55:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/indonesia-product.com\/news\/how-indonesian-smes-use-whatsapp-to-increase-sales-and-build-brands\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/indonesia-product.com\/news\/how-indonesian-smes-use-whatsapp-to-increase-sales-and-build-brands\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/indonesia-product.com\/news\/how-indonesian-smes-use-whatsapp-to-increase-sales-and-build-brands\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/indonesia-product.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Indonesian SMEs Use WhatsApp to Increase Sales and Build Brands\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/indonesia-product.com\/news\/#website\",\"url\":\"https:\/\/indonesia-product.com\/news\/\",\"name\":\"Directory of wholesale, manufacturers, distributors, importer and exporter in Indonesia\",\"description\":\"A company in global market business to exports Indonesian products to the whole world. Indonesia-Product.com will help you to find the real and original handicraft and furniture of Indonesia, Indonesia\u2019s crafter production, with cheap price and has high quality.\",\"publisher\":{\"@id\":\"https:\/\/indonesia-product.com\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/indonesia-product.com\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/indonesia-product.com\/news\/#organization\",\"name\":\"Directory of wholesale, manufacturers, distributors, importer and exporter in Indonesia\",\"url\":\"https:\/\/indonesia-product.com\/news\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/indonesia-product.com\/news\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/indonesia-product.com\/news\/wp-content\/uploads\/2016\/11\/cropped-logo.png\",\"contentUrl\":\"https:\/\/indonesia-product.com\/news\/wp-content\/uploads\/2016\/11\/cropped-logo.png\",\"width\":300,\"height\":100,\"caption\":\"Directory of wholesale, manufacturers, distributors, importer and exporter in Indonesia\"},\"image\":{\"@id\":\"https:\/\/indonesia-product.com\/news\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/indonesia-product.com\/news\/#\/schema\/person\/c25aba690c0ebef87e9f19f431fdca69\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/indonesia-product.com\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/455cf155eb734f2735a4ea450dacd72b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/455cf155eb734f2735a4ea450dacd72b?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/indonesia-product.com\/news\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Indonesian SMEs Use WhatsApp to Increase Sales and Build Brands - Directory of wholesale, manufacturers, distributors, importer and exporter in Indonesia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/indonesia-product.com\/news\/how-indonesian-smes-use-whatsapp-to-increase-sales-and-build-brands\/","og_locale":"en_US","og_type":"article","og_title":"How Indonesian SMEs Use WhatsApp to Increase Sales and Build Brands - Directory of wholesale, manufacturers, distributors, importer and exporter in Indonesia","og_description":"When used effectively, the instant messaging service can be a lead generation as well as a client acquisition and retention tool Four years ago, Jangkar Bawono, a college student in Indonesia, began working with local craftsmen to create leather shoes for friends. Their unique designs were such an instant hit that Bawono started a leather [&hellip;]","og_url":"https:\/\/indonesia-product.com\/news\/how-indonesian-smes-use-whatsapp-to-increase-sales-and-build-brands\/","og_site_name":"Directory of wholesale, manufacturers, distributors, importer and exporter in Indonesia","article_published_time":"2019-01-18T03:55:19+00:00","article_modified_time":"2019-01-18T03:55:24+00:00","og_image":[{"width":700,"height":350,"url":"https:\/\/indonesia-product.com\/news\/wp-content\/uploads\/2019\/01\/ipnews1801.jpeg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/indonesia-product.com\/news\/how-indonesian-smes-use-whatsapp-to-increase-sales-and-build-brands\/#article","isPartOf":{"@id":"https:\/\/indonesia-product.com\/news\/how-indonesian-smes-use-whatsapp-to-increase-sales-and-build-brands\/"},"author":{"name":"admin","@id":"https:\/\/indonesia-product.com\/news\/#\/schema\/person\/c25aba690c0ebef87e9f19f431fdca69"},"headline":"How Indonesian SMEs Use WhatsApp to Increase Sales and Build Brands","datePublished":"2019-01-18T03:55:19+00:00","dateModified":"2019-01-18T03:55:24+00:00","mainEntityOfPage":{"@id":"https:\/\/indonesia-product.com\/news\/how-indonesian-smes-use-whatsapp-to-increase-sales-and-build-brands\/"},"wordCount":731,"commentCount":0,"publisher":{"@id":"https:\/\/indonesia-product.com\/news\/#organization"},"keywords":["build brands","increase sales","indonesia smes","indonesia smes build brands"],"articleSection":["News","Other Products"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/indonesia-product.com\/news\/how-indonesian-smes-use-whatsapp-to-increase-sales-and-build-brands\/","url":"https:\/\/indonesia-product.com\/news\/how-indonesian-smes-use-whatsapp-to-increase-sales-and-build-brands\/","name":"How Indonesian SMEs Use WhatsApp to Increase Sales and Build Brands - Directory of wholesale, manufacturers, distributors, importer and exporter in Indonesia","isPartOf":{"@id":"https:\/\/indonesia-product.com\/news\/#website"},"datePublished":"2019-01-18T03:55:19+00:00","dateModified":"2019-01-18T03:55:24+00:00","breadcrumb":{"@id":"https:\/\/indonesia-product.com\/news\/how-indonesian-smes-use-whatsapp-to-increase-sales-and-build-brands\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/indonesia-product.com\/news\/how-indonesian-smes-use-whatsapp-to-increase-sales-and-build-brands\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/indonesia-product.com\/news\/how-indonesian-smes-use-whatsapp-to-increase-sales-and-build-brands\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/indonesia-product.com\/news\/"},{"@type":"ListItem","position":2,"name":"How Indonesian SMEs Use WhatsApp to Increase Sales and Build Brands"}]},{"@type":"WebSite","@id":"https:\/\/indonesia-product.com\/news\/#website","url":"https:\/\/indonesia-product.com\/news\/","name":"Directory of wholesale, manufacturers, distributors, importer and exporter in Indonesia","description":"A company in global market business to exports Indonesian products to the whole world. Indonesia-Product.com will help you to find the real and original handicraft and furniture of Indonesia, Indonesia\u2019s crafter production, with cheap price and has high quality.","publisher":{"@id":"https:\/\/indonesia-product.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/indonesia-product.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/indonesia-product.com\/news\/#organization","name":"Directory of wholesale, manufacturers, distributors, importer and exporter in Indonesia","url":"https:\/\/indonesia-product.com\/news\/","sameAs":[],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/indonesia-product.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/indonesia-product.com\/news\/wp-content\/uploads\/2016\/11\/cropped-logo.png","contentUrl":"https:\/\/indonesia-product.com\/news\/wp-content\/uploads\/2016\/11\/cropped-logo.png","width":300,"height":100,"caption":"Directory of wholesale, manufacturers, distributors, importer and exporter in Indonesia"},"image":{"@id":"https:\/\/indonesia-product.com\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/indonesia-product.com\/news\/#\/schema\/person\/c25aba690c0ebef87e9f19f431fdca69","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/indonesia-product.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/455cf155eb734f2735a4ea450dacd72b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/455cf155eb734f2735a4ea450dacd72b?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/indonesia-product.com\/news\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/indonesia-product.com\/news\/wp-json\/wp\/v2\/posts\/9540"}],"collection":[{"href":"https:\/\/indonesia-product.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indonesia-product.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indonesia-product.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/indonesia-product.com\/news\/wp-json\/wp\/v2\/comments?post=9540"}],"version-history":[{"count":1,"href":"https:\/\/indonesia-product.com\/news\/wp-json\/wp\/v2\/posts\/9540\/revisions"}],"predecessor-version":[{"id":9542,"href":"https:\/\/indonesia-product.com\/news\/wp-json\/wp\/v2\/posts\/9540\/revisions\/9542"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indonesia-product.com\/news\/wp-json\/wp\/v2\/media\/9541"}],"wp:attachment":[{"href":"https:\/\/indonesia-product.com\/news\/wp-json\/wp\/v2\/media?parent=9540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indonesia-product.com\/news\/wp-json\/wp\/v2\/categories?post=9540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indonesia-product.com\/news\/wp-json\/wp\/v2\/tags?post=9540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}