{"id":9546,"date":"2019-01-23T07:30:57","date_gmt":"2019-01-23T07:30:57","guid":{"rendered":"http:\/\/indonesia-product.com\/news\/?p=9546"},"modified":"2019-01-23T07:31:04","modified_gmt":"2019-01-23T07:31:04","slug":"what-are-the-best-digital-marketing-platforms-in-indonesia","status":"publish","type":"post","link":"https:\/\/indonesia-product.com\/news\/what-are-the-best-digital-marketing-platforms-in-indonesia\/","title":{"rendered":"What Are The Best Digital Marketing Platforms in Indonesia?"},"content":{"rendered":"\n

Gustavo Fidel Uy<\/a><\/p>\n\n\n\n

With a population of more than\u00a0263 million<\/a>\u00a0people, Indonesia holds tremendous potential for local startups and foreign enterprises looking to break into the market. <\/p>\n\n\n\n

Social media and internet usage rates are rising fast, with one survey<\/a> recording 143.26 million active internet users in 2017 \u2013 a 7.9 percent increase from the previous year. Along with a growing middle-and-affluent-consumer class<\/a>, the country is dominated by young people<\/a> who are tech-savvy and eager to spend their money on new products and services.<\/p>\n\n\n\n

These results are consistent with the findings of a\u00a02017 study<\/a>, which showed that Indonesia is now one of the world\u2019s fastest growing mobile commerce markets.<\/p>\n\n\n\n

The challenges of diversity<\/h2>\n\n\n\n

Yet Indonesia also presents unique stumbling blocks for business owners and marketers.<\/p>\n\n\n\n

For starters, the country\u2019s archipelagic structure means that 265 million people are scattered across 17,500 islands, each one with different tastes and preferences. This level of diversity means that marketing tactics that work in the capital city of Jakarta, for example, may not necessarily work in another urban center like Surabaya.<\/p>\n\n\n\n

In fact,\u00a0McKinsey & Company<\/a>\u00a0found that consumer behavior in Surabaya was more likely to be influenced by branding and image compared to the consumer behavior in Jakarta. Consumers in Surabaya are also reportedly\u00a0twice as likely<\/a>than consumers in Jakarta to seek recommendations from family and friends before making purchase decisions, particularly when it comes to fast-moving consumer goods (FMCG).<\/p>\n\n\n\n

One thing for sure is that more Indonesians are going digital. Growth is especially pronounced in the smartphone space, with 47 percent of the total population regularly accessing the Internet on some kind of mobile device.<\/p>\n\n\n\n

Of that number, 80 percent<\/a> use their mobile devices to look for information about products and services.<\/p>\n\n\n\n

Top digital marketing platforms in Indonesia<\/h2>\n\n\n\n

But where exactly do Indonesian buyers go online?<\/p>\n\n\n\n

According to Hootsuite\u2019s We Are Social Report for 2018<\/a>, the most active social media platforms in Indonesia are YouTube, Facebook, WhatsApp, Instagram, and LINE.<\/p>\n\n\n\n

We\u2019ll take a look at how businesses are using each social network to reach out to customers.

<\/p>\n\n\n\n

1. YouTube<\/h2>\n\n\n\n

According to a 2017 survey<\/a> commissioned by market research firm Jakpat, 54 percent of Indonesians use YouTube to watch tutorial video content.<\/p>\n\n\n\n