{"id":9566,"date":"2019-02-14T08:47:31","date_gmt":"2019-02-14T08:47:31","guid":{"rendered":"http:\/\/indonesia-product.com\/news\/?p=9566"},"modified":"2019-02-14T08:47:35","modified_gmt":"2019-02-14T08:47:35","slug":"russians-enjoy-indonesias-torabika-coffee","status":"publish","type":"post","link":"https:\/\/indonesia-product.com\/news\/russians-enjoy-indonesias-torabika-coffee\/","title":{"rendered":"Russians enjoy Indonesia\u2019s Torabika Coffee"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><figure class=\"hammy-responsive wp-image-9567\" title=\"\"  data-media=\"https:\/\/indonesia-product.com\/news\/wp-content\/uploads\/cache\/2019\/02\/kopi-1024x682\/2351869774.jpeg\" data-media320=\"https:\/\/indonesia-product.com\/news\/wp-content\/uploads\/cache\/2019\/02\/kopi-1024x682\/3626512961.jpeg\" data-media480=\"https:\/\/indonesia-product.com\/news\/wp-content\/uploads\/cache\/2019\/02\/kopi-1024x682\/1201189912.jpeg\"><noscript><img src=\"https:\/\/indonesia-product.com\/news\/wp-content\/uploads\/2019\/02\/kopi-1024x682.jpeg\" alt=\"\" title=\"\" width=\"1024\" height=\"682\"><\/noscript><\/figure><figcaption>image credits <a href=\"https:\/\/www.pexels.com\/photo\/aroma-aromatic-art-artistic-434213\/\">https:\/\/www.pexels.com\/photo\/aroma-aromatic-art-artistic-434213\/<\/a><br><em>(copyright-free)<\/em> <\/figcaption><\/figure><\/div>\n\n\n\n<p>Russia is famous for its vodka and many other local varieties of alcohol, with its people regarded as among the highest consumers of alcohol in the world. When it comes to coffee, however, many Russians enjoy an Indonesian product \u2013 Torabika Cappuccino.<\/p>\n\n\n\n<p>Following its success with the instant coffee product&nbsp;in Russia, publicly listed food company PT Mayora Indah is expanding into other Eastern European countries.<\/p>\n\n\n\n<p>Mayora\u2019s international group country head Hartono Gunawan said he was optimistic the product would be just as well received in the rest of Eastern Europe.<\/p>\n\n\n\n<p>The company exported 1,000 containers of Torabika Cappuccino to Russia last year, a 30 percent sales growth from 2017.&nbsp;\u201cRussia has the 9<sup>th<\/sup>biggest population and was ranked 11<sup>th<\/sup>for GDP [in 2017] in the world. We see Russia as a very important mixed-coffee market,\u201d Hartono said.<\/p>\n\n\n\n<p>Hartono claimed the company had begun exporting to 10 Commonwealth of Independent States (CIS) countries and had set its sights on Southeast Europe this year.<\/p>\n\n\n\n<p>\u201cWe plan to export 2,000 containers of food products worth around US$40 million to Russia this year, especially as there will be a new biscuit product and a new variant of instant coffee to be exported,\u201d Mayora president director Andre Sukendra Atmadja told reporters at a press briefing at Mayora\u2019s headquarters in West Jakarta recently.<\/p>\n\n\n\n<p>Andre said there was a possibility the company could set up a factory in Russia after sales reached $100 million.<\/p>\n\n\n\n<p>\u201cIt is very likely we will build a factory in Russia, but we need to reach a certain economy of scale first. Although we have sent 1,000 containers, it is still too small to warrant a factory. Only once the economy of scale reaches $100 million would it be feasible to build a factory there,\u201d he said.<\/p>\n\n\n\n<p>The company has booked a significant increase in exports, which contributed 50 percent of the company\u2019s revenue in 2018.&nbsp;<\/p>\n\n\n\n<p>The company currently operates 24 factories in Indonesia and five factories abroad, which, according to Mayora global marketing director Ricky Afrianto, was sufficient to meet demand.<\/p>\n\n\n\n<p>Despite the stagnant growth of the fast-moving consumer goods (FMCG) sector, Mayora is upbeat it can book 15 percent sales growth.<\/p>\n\n\n\n<p>Ricky expressed optimism the company could see at least 15 percent sales growth this year and believed the presidential and legislative elections in April this year could also boost the economy and in turn boost people\u2019s buying power.<\/p>\n\n\n\n<p>\u201cWe offer affordable products that are needed by people of all backgrounds. The political climate will hopefully not disrupt the FMCG industry,\u201d he said.<\/p>\n\n\n\n<p>Mayora sells its various products, such as Kopiko coffee candy, Kopiko instant coffee, Vietnam butter cookies, Energen breakfast cereal and wafers and Beng Beng and Malkist crackers to more than 100 countries, with ASEAN and Middle Eastern countries its biggest international markets.<\/p>\n\n\n\n<p>Mayora\u2019s total revenue rose by 16 percent to Rp 35 trillion in 2018, despite overall stagnant growth in the FMCG sector.<\/p>\n\n\n\n<p>\u201cThe FMCG industry has indeed been stagnant for the last two years. However, we are lucky that we have seen an overall growth of 16 percent. It has been difficult for some categories, but they still saw growth nonetheless,\u201d Ricky said.<\/p>\n\n\n\n<p>The growth was seen in all eight of its product categories, Ricky said, and was most notable in its beverage line, such as Teh Pucuk Harum bottled tea, which was Indonesia\u2019s leading product in the ready-to-drink tea segment in 2014, as well as bottled water brand Le Minerale.\u00a0<strong>(ars)<\/strong><\/p>\n\n\n\n<p>The original article published in <a href=\"https:\/\/www.thejakartapost.com\/news\/2019\/02\/12\/when-it-comes-to-coffee-russians-enjoy-indonesias-torabika.html\">https:\/\/www.thejakartapost.com\/news\/2019\/02\/12\/when-it-comes-to-coffee-russians-enjoy-indonesias-torabika.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Russia is famous for its vodka and many other local varieties of alcohol, with its people regarded as among the highest consumers of alcohol in the world. When it comes to coffee, however, many Russians enjoy an Indonesian product \u2013 Torabika Cappuccino. Following its success with the instant coffee product&nbsp;in Russia, publicly listed food company [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1617],"tags":[1644,1516,1643,1645],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Russians enjoy Indonesia\u2019s Torabika Coffee - Directory of wholesale, manufacturers, distributors, importer and exporter in Indonesia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indonesia-product.com\/news\/russians-enjoy-indonesias-torabika-coffee\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Russians enjoy Indonesia\u2019s Torabika Coffee - Directory of wholesale, manufacturers, distributors, importer and exporter in Indonesia\" \/>\n<meta property=\"og:description\" content=\"Russia is famous for its vodka and many other local varieties of alcohol, with its people regarded as among the highest consumers of alcohol in the world. When it comes to coffee, however, many Russians enjoy an Indonesian product \u2013 Torabika Cappuccino. Following its success with the instant coffee product&nbsp;in Russia, publicly listed food company [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/indonesia-product.com\/news\/russians-enjoy-indonesias-torabika-coffee\/\" \/>\n<meta property=\"og:site_name\" content=\"Directory of wholesale, manufacturers, distributors, importer and exporter in Indonesia\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-14T08:47:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-14T08:47:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/indonesia-product.com\/news\/wp-content\/uploads\/2019\/02\/kopi.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1880\" \/>\n\t<meta property=\"og:image:height\" content=\"1253\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/indonesia-product.com\/news\/russians-enjoy-indonesias-torabika-coffee\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/indonesia-product.com\/news\/russians-enjoy-indonesias-torabika-coffee\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/indonesia-product.com\/news\/#\/schema\/person\/c25aba690c0ebef87e9f19f431fdca69\"},\"headline\":\"Russians enjoy Indonesia\u2019s Torabika Coffee\",\"datePublished\":\"2019-02-14T08:47:31+00:00\",\"dateModified\":\"2019-02-14T08:47:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/indonesia-product.com\/news\/russians-enjoy-indonesias-torabika-coffee\/\"},\"wordCount\":589,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/indonesia-product.com\/news\/#organization\"},\"keywords\":[\"coffee\",\"indonesia coffee\",\"kopi indonesia\",\"torabika\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/indonesia-product.com\/news\/russians-enjoy-indonesias-torabika-coffee\/\",\"url\":\"https:\/\/indonesia-product.com\/news\/russians-enjoy-indonesias-torabika-coffee\/\",\"name\":\"Russians enjoy Indonesia\u2019s Torabika Coffee - Directory of wholesale, manufacturers, distributors, importer and exporter in Indonesia\",\"isPartOf\":{\"@id\":\"https:\/\/indonesia-product.com\/news\/#website\"},\"datePublished\":\"2019-02-14T08:47:31+00:00\",\"dateModified\":\"2019-02-14T08:47:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/indonesia-product.com\/news\/russians-enjoy-indonesias-torabika-coffee\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/indonesia-product.com\/news\/russians-enjoy-indonesias-torabika-coffee\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/indonesia-product.com\/news\/russians-enjoy-indonesias-torabika-coffee\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/indonesia-product.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Russians enjoy Indonesia\u2019s Torabika Coffee\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/indonesia-product.com\/news\/#website\",\"url\":\"https:\/\/indonesia-product.com\/news\/\",\"name\":\"Directory of wholesale, manufacturers, distributors, importer and exporter in Indonesia\",\"description\":\"A company in global market business to exports Indonesian products to the whole world. 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