Author Topic: Tiara Handicraft, The Indonesian Creative Product from Surabaya  (Read 4342 times)

OfflineLucyhadi

Jr. Member


Tiara Handicraft as one of creative product located in Surabaya provides differentiation in a variety of handicraft products. Titik Winarti is founder, the initiator, as well as the commander for dozens of employees at Tiara Handicraft Surabaya. They produce various kinds of handicraft items, a sort of bags, purses, and the other. Goods that produced by Titik Winarti, is not much different from other handicrafts. But these products are done with love, by the physically disabled, mentally retarded and deaf. They looking for a way to gain access to foreign markets. They continue to target several countries as a target market for the products Tiara Handicraft. Some States have given a positive response. Their products are accepted by consumers in Brazil, Spain, Netherlands, United States and Singapore. Today, the growing trend is that consumers will buy a product based on the ' personal story ' that is inherent in the product.
This global marketing network is the achievements in 2005. At that time, Tiara handicraft awarded Microcredit Award from the government. Then addressed a session of the United Nations, while following the launching of the International Year of Microcredit at the UN headquarters in New York, United States. They are not only sells the products but also the story behind.