[Lucyhadi]

Everyone has or comes from a different background. Each has a different story, including local artisans Indonesia. Among the many craftsmen who ever interview, which was from the beginning already has the expertise to work and make an effort, there are continuing efforts of parents, there is also a start just because of curiosity.

Selling handmade products is not easy, because basically buyer own image on the products that are already familiar. Therefore the handmade - er must play a clever brain creative as possible in order to attract buyers. Creative ideas that make product prices more expensive handmade. the following I will describe the reason handmade products more expensive and feedback " pride " to the seller.

The handmade craftsmen could shed idealist against the items he made. The idealists will give a "soul " of its own on the product being sold handmade products. From the idealist philosophy will produce for the buyer, so the buyer has the pride of its own on the product he bought. Design is one of the objects idealistic of the craftsmen. From the start of product design to logo design. Even so, is not easy to make the design ( especially product ).

The craftsmen required to think about the function, dimensions, target market, etc. Product names are also the most important because of the "name " is the media to boost the existence of products which have been produced. Name of Product must have meaning. Why? because " name " is one of the objects of the philosophy that will give you the image to the buyer and certainly gives buyers own pride.

This time, we have Southeast, the origin of Bandung, which makes a wide range of leather goods or products from such genuine leather wallets, bracelets, and strap. Initiated by Kin Darma ( Kin ) and Nurul Amalia Nadyatami Ichwan ( Nadya ), both have stories and experiences that might more often you encounter in novels or TV and movies. But hey, dramatic stories where someone who is " less wrong " struggling with a hard life until eventually reap success could also happen in the real world. They are one of them.

During his stay in Bandung, Kin oftenly watch videos tutorial how to make a leather wallet. Both also are very like leather goods or all kinds of leather products. For Kin, women who wear leather shoes look smart. As a woman, Nadya feel sexy when I wear leather products. Leather boots are shoes that Nadya and Kin wear when they first met.

Since its inception, Nadya and Kin indeed like to be creative, especially Kin who did graduate art. With the potential Kin, determination both to not work under anyone else, and they will delight leather products, they decided to make and sell handmade leather products.

Southeast name itself is taken from their days in Bali, specifically where they settled in the first Bali : Bali south and east. Southeast is the name that reminded them of the experiences and the lessons they get in Bali, including love, sorrow, and disappointment. Southeast is the name that motivates them.

Southeast themselves may still fairly new brand and name, and Nadya also claims the two of them still need to learn a lot. But apart from that, for both of them, Southeast is not just a brand or business. Southeast is an important point in their lives, both individually and both as a couple.