[Lucyhadi]

The name Jenang Sinar 33 is indeed one of the old names in the industry in Kudus porridge. And incredibly, Jenang sinar 33 already exists and continues to operate up to three generations, starting from 1910. Outstanding !! It looks like the days of our grandparents local businesses go international is already there.

It's a business trip into a jamb 33 modern SME does not begin from the 1910s . Brand new 33 Sinar name appears in the '60s , when the father M. Hilmy already feel the importance of a brand 's business. Obviously this is a step forward at a time when other traditional businesses never think about it. And 33 new businesses Sinar Jenang actually run in a professional manner and modern when the business is located on the leadership of Muhammad Hilmy.

In the late 90s , Muhammad Rithy make Sinar 33 under the auspices of a Mubarokfood PT Cipta Delicia. Given these enterprises, Muhammad Rithy reshuffle with several separate divisions of the company, among them the production division and marketing division.

And to create " atmosphere " more conducive business, he slowly slowly for the sake of recruiting more educated. It's just that he requires compliance with a specific rule, namely the creation of a long collaboration between the employees are clearly superior in experience with new employees more professional.

Finally the product Sinar 33 turned into a product that has a strong differentiation in the market. This encourages Rithy challenged his team to work harder and smarter. They then follow a series of exhibitions in various countries. The result did not disappoint. There are currently 33 own ray products market in China and Taiwan. In fact you can find products Jenang Sinar 33 in Cinatown America. Truly an Indonesian export business is full of struggle and dedication. Well, you can see, positive change is a certainty beautiful.