Dubai jewelry group pledges $1 million for marketing
[From NationalJeweler.com, March 1, 2005]
The Dubai Gold and Jewellery Group has pledged to raise $1 million in U.S. dollars to launch an integrated, global plan for marketing jewelry to consumers.
At the 3rd Dubai Conference, held Feb. 20-21, representatives of the gold, gemstone and pearl industries agreed to establish a committee to endorse a focused marketing initiative. Paul Walker, CEO of Gold Field Mineral Services, was selected to chair the committee, which was charged with positioning jewelry for growth against other lifestyle options in the market.
Conference participants agreed that a unique opportunity had been presented for all segments of the precious metals, gemstone and jewelry value chain to act together. Gaetano Cavalieri, president of CIBJO, the World Jewellery Confederation, publicly praised the Dubai Group’s pledge in a release. Read more about Dubai jewelry group pledges $1 million for marketing …
