IDEX Online Research’s Challenges for 2008: Jewelry Shopping A Dull In-Store Experience
IDEX Online, Israel
(February 14, ’08, 10:41 Ken Gassman)
Go to any mall in America and see where the crowds are. They are in the Apple Computer store. They are in the Bass Pro store. They are anywhere that retailing is fun, anywhere there is an “experience†involved.
American Baby Boomers – older, wealthy consumers – have latched onto the concept of “experiential retailing,†and now merchants serve it up every chance they get. Little wonder: it turns out that consumers of all ages enjoy the experience of shopping when it is interactive and fun Read more about IDEX Online Research’s Challenges for 2008: Jewelry Shopping A Dull In-Store Experience …
