Emmy Debut for Journey Diamond Jewelry
IDEX Online, Israel
(August 28, ’06, 6:07 Joseph V. Kuca)
Last evening, during the Emmy Awards broadcast, viewers saw the launch of the Journey Diamond Jewelry (JDJ) marketing initiative. It was the Diamond Trading Company’s (DTC) first prime time commercial. The televised spots will continue to run through the December holiday period.
The JDJ concept for couples is simple: together they are on a unique journey and their relationship is evolving. The design of the jewelry reflects this with four or more diamonds set in a graduated pattern from smallest to largest. The campaign tagline is â€With every step, love growsâ€. Read more about Emmy Debut for Journey Diamond Jewelry …
