Vera happy to go shopping at Kohl’s
Detroit Free Press, United States
I’m going to Kohl’s today and here’s why:
Designer Vera Wang’s new and modestly priced line — clothing, accessories, lingerie, jewelry, linens and towels and rugs for the bath — debuts there today, and it looks absolutely fabulous!
I know, it’s an odd pairing: Kohl’s and Vera Wang, the big-time designer behind Simply Vera.
Wang is probably best known for her delicious and often hugely expensive bridal gowns — Jennifer Lopez wore one when she married Marc Anthony. Wang does Oscar gowns, too, including the plum-colored mermaid number actress Keira Knightley wore last year. Kohl’s is a value-oriented mass retailer with price scanners, shopping carts and great deals on gym shoes and picture frames.
Adding Wang’s Simply Vera collection is a stunning example of the democratization of fashion — opening up perceived luxury to women of more modest means.
Or maybe it’s the beginning of the end for Wang’s prestigious name. Read more about Vera happy to go shopping at Kohl's …