Mom-and-pop milieu offers change from valley chain stores
San Jose Mercury News, USA
By Jennifer Martinez
Mercury News
Article Launched: 08/26/2007 01:48:44 AM PDT
Nestled in the Santa Cruz Mountains along Big Basin Way, Saratoga’s downtown, nicknamed the Village, has traditionally been something of an anachronism.
The collection of sunny mom-and-pop outfits with 1960s-style storefronts, where shoppers can stroll in and have the store’s proprietor help them with their purchases, are a dying breed in Northern California.
Saratoga clings to that quaint, cozy image largely by keeping big-time commercial stores from setting up shop in the Village. Starbucks, which won the city council’s approval in 2005, was a rare exception. Subway, when it came sniffing around, was sent straight to the gutter. Read more about Mom-and-pop milieu offers change from valley chain stores …