Introducing the New Jewelry Consumer Opinion Council Annual Subscription
Business Wire (press release)
PASO ROBLES, Calif.–(BUSINESS WIRE)–March 23, 2006–The Jewelry Consumer Opinion Council (JCOC), the source for business intelligence about the gem and jewelry industry, is offering an annual subscription to access valuable consumer research and market trend information geared to help fine jewelry professionals worldwide make critical and informed decisions.
For a nominal $1,495 a year, JCOC.info subscribers will have access to monthly omnibus reports and copies of all special, in-depth studies throughout the year, including a copy of our annual JCOC Year-in-Review — in all a $2,500 plus value. JCOC.info research examines consumer buying habits and expectations in fine jewelry, economic indicators, niche markets (such as Hispanic consumers, female self-purchasers, and the men’s and youth jewelry segments), specific product categories, and much more.
Those who sign up for the new JCOC Subscription by May 15, 2006 will receive complimentary access to more than three years of archived JCOC reports. This service is not only a benefit for fine jewelry professionals, but also the finance industries, marketers in fashion, accessories and other luxury lifestyle industries.
“The consumer is the only voice that matters in jewelry and other consumer products,” explains Elizabeth Chatelain, Co-CEO of MVI Marketing Ltd., creator of the Jewelry Consumer Opinion Council e-panel, “this is why consumer research is so important to assist the fine jewelry industry and as an indicator for all other discretionary income spend in the marketplace.”
For more information, contact Marty Hurwitz of MVI Marketing Ltd. at 805-239-2994 x101; email mhurwitz@mvimarketing.com , or visit www.jcoc.info. (Press professionals can register at www.jcoc.info for special access to JCOC reports.)
The Jewelry Consumer Opinion Council (JCOC) was founded in 2001 with the mission of providing MVI Marketing clients with fast, efficient, effective, and powerful market intelligence about their jewelry products and their respective end use consumers. The JCOC is an e-panel of fine jewelry consumers throughout North America representing all ages, genders, income levels, buying categories and geographic regions. Serving as the ultimate tool for predicting behavior rather than reacting to it, the JCOC is perfect for customized research projects, overnight studies, regular monitoring of issues, tracking brands and brand equity, and low cost participation in omnibus studies.
