A Post-pandemic Digital Future For Indonesia SMEs

Indonesia’s small businesses, which employ a large proportion of the nation’s workforce and contribute around 60 percent to the country’s economy, have been hit hard by the COVID-19 crisis, with the economy plunging into recession following an economic contraction recorded since mid-2020. Given micro, small, and business enterprises. Medium (MSMEs) became the backbone of the Indonesian economy in the previous crisis, the government is trying to revive the country’s economy that started with SMEs.

To support the government’s efforts to revive SMEs, several large start-ups in Indonesia launched various features and promotions to facilitate SMEs in digitizing their businesses in order to survive the economic downturn due to the pandemic. This initiative is geared towards helping SMEs go digital at every step of their daily business operations, from marketing, order processing and payments to shipping and administration. Then, as many as 94 percent of SMEs who have switched to digital and joined the ecosystem in the midst of the pandemic are micro businesses and 43 percent are first-time business owners.

The government also holds many webinars with the theme of economic development and strategies for MSMEs to survive in pandemic conditions. There are so many useful things if MSMEs attend this webinar. The speakers presented also have good knowledge in assessing products that can develop in local and international markets.

Currently the government hopes that the export sector can increase again. Therefore, the government facilitates all export licensing as a form of assistance for small exporters from Indonesia to develop.

–sh

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