Amazon.com Jewelry and Watches Sales up More Than 100 Percent in Second Quarter
2006/01.08.2006 13:00:00
Finanzen.net, Germany
Amazon.com, Inc. (Nasdaq:AMZN) today announced thatsecond quarter 2006 jewelry and watches sales increased more than 100percent year-over-year. Each quarter, an increasing number ofAmazon.com’s millions of customers are shopping the Amazon.com Jewelry& Watches store, especially for important gift-giving occasions, suchas Mother’s Day and summer engagements.
“More and more customers are discovering the convenience and valuefor gift purchases on Amazon.com,” said Steven Goldsmith, vicepresident, Amazon.com Jewelry & Watches store. “Particularly forengagement rings, customers are finding huge selection amongst some ofthe lowest prices for high-quality engagement rings.”
Custom-built engagement ring sales on Amazon.com in the secondquarter increased 254 percent year-over-year. In addition,Amazon.com’s selection of unique loose diamonds has increased 30%since January 2006 from 2.1 to 2.6 million unique loose stone/settingconfigurations. With the extensive loose diamond selection and lowprices ranging from $235 to $120,000, customers can also choose from awide range of sizes and cuts. Through Amazon’s proprietary “CreateYour Own Ring” feature, customers can easily choose from more than 200setting styles and many shapes and cuts, such as the Asscher andPrincess cuts and the current customer favorite, the Round Brilliantcut.
Every piece of jewelry sold by Amazon.com is inspected by jewelryprofessionals to verify quality attributes and ensure an excellentproduct. Customers will find detailed product specifications abouteach of the piece’s components, including gemstones, settings andmetal stamps. A Learning Center provides buying guides for pearls,diamonds, precious metals, and watches. Loose stones are independentlycertified to be a specific cut, clarity, color, shape and weight.Finally, the store provides all of the tools and helpful informationthat Amazon.com customers know and love, such as Customer Reviews, TopSellers lists, So You’d Like To guides and Listmania lists.
About Amazon.com
Amazon.com (Nasdaq:AMZN), a Fortune 500 company based in Seattle,opened its virtual doors on the World Wide Web in July 1995 and todayoffers Earth’s Biggest Selection. Amazon.com seeks to be Earth’s mostcustomer-centric company, where customers can find and discoveranything they might want to buy online, and endeavors to offercustomers the lowest possible prices. Amazon.com and third-partysellers offer millions of unique new, refurbished, and used items incategories such as health and personal care, jewelry and watches,gourmet food, sports and outdoors, apparel and accessories, books,music, DVDs, electronics and office, toys and baby, and home andgarden.
Amazon.com and its affiliates operate websites, includingwww.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp,www.amazon.fr, www.amazon.ca, and www.joyo.com.
As used herein, “Amazon.com,” “we,” “our” and similar termsinclude Amazon.com, Inc. and its subsidiaries, unless the contextindicates otherwise.
Forward Looking Statement
This announcement contains forward-looking statements within themeaning of Section 27A of the Securities Act of 1933 and Section 21Eof the Securities Exchange Act of 1934. Actual results may differsignificantly from management’s expectations. These forward-lookingstatements involve risks and uncertainties that include, among others,risks related to competition, management of growth, potentialfluctuations in operating results, international expansion, outcomesof legal proceedings and claims, fulfillment center optimization,seasonality, commercial agreements, acquisitions and strategictransactions, foreign exchange rates, system interruption, significantamount of indebtedness, inventory, limited operating history,government regulation and taxation, payments, fraud, consumer trends,and new business areas. More information about factors thatpotentially could affect Amazon.com’s financial results is included inAmazon.com’s filings with the Securities and Exchange Commission,including its Annual Report on Form 10-K for the year ended December31, 2005, and all subsequent filings.
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