Company lets brides lease jewelry for big day
National Jeweler, NY
APRIL 18, 2006 – Liberty, Mo. — Something old, something new, something…leased?
A new Web-based company hopes brides will make this their new axiom when getting dressed on their wedding day. Adorn Brides allows brides-to-be to lease fine jewelry—featuring precious metals, diamonds and pearls—instead of laying out cash to buy pieces or settling for costume jewelry. The company promises to deliver the jewelry to the bride’s doorstep in time for her wedding.
A recent visit to the site, AdornBrides.com, shows an array of nonbranded bracelets, necklaces and earrings. The rental fee for most pieces runs a few hundred dollars.
“Imagine the fun of opening the jewelry box and seeing the beautiful pieces of jewelry for the first time, knowing that you’ll get to wear that magnificent piece on your wedding day,” Bert Stouffer, founder of Adorn Brides, said in a statement. “It’s the crowning touch…the excitement and confidence that comes with wearing a real piece of fine jewelry. The best part is Adorn Brides offers a luxurious experience that’s affordable, convenient and practical.”
