Creating Virtually Unique Fashions Online
E-Commerce Times
“Sure, there’s such a company. I heard of something like this way bac , even as far back as the bubble. This, after all, is precisely what the Intern t is for.” This is the thought that naturally comes to mind, when hearing abo t e-commerce startu StyleShake, which enables any visitor to the site to design their own clothes and order them online. Yet, surprisingly, online clothing design has sprouted just a few small businesses.
“Product customization really is an old field,” explains Iris Ben-David, CEO and founder of StyleShake. “But personal design has now gotten up to selecting shoe color or the image on a T-shirt. Never before has it been possible to design an entire garment, including shape, cut, patterning and body structure.”
When building a customized product from several pieces, one can prepare each piece individually, and then fasten them together to order. Preparing in advance is a lot harder when stitching a dress according to a certain cut and structure and from a specific fabric, and then adjusting the sleeves, waist and length.
