Custom jewelry and repair facility opens in Fishers
Topics.com, IN
FISHERS — Geist Jewelers opened its doors in May on the southeast corner of 116th Street and Olio Road. Owner Dennis Morton has 27 years experience in the jewelry retail and design business.
“I’ve always been a design lover and lover of jewelry and the primary design aspect of it,” Morton said. “It seemed like a natural progression.”
Morton received Gemological Institute of America training. Each of his employees has more than 20 years of experience in the jewelry industry.
Geist Jeweler’s interior includes textured walls, custom-built casings, special lighting and even a Starbucks station.
“We live in a crunch-time society so we want our customers to relax and feel like they’re at home,” he said.
Geist Jewelers offers 14- and 18-karat yellow and white gold as well as sterling silver and platinum pieces. Some of its designer lines include Steven Lagos, Eli Jewels and Richard Krementz, which has been around since 1866 and is known for its colored gemstones.
The jewelry store also offers repairs and custom design work. Hours are 10 a.m.-6 p.m. weekdays and 10 a.m.-4 p.m. Saturdays. For more information, call (317) 845-8400.
Morton spoke with Topics staff writer Christina McGairk about Geist Jewelers.
Q Do you remember the first piece of jewelry you sold or designed?
A My first piece of jewelry was an emerald necklace. I did a certain amount of training on emeralds and I remembered I was so excited that I couldn’t wait to tell the client everything I knew about emeralds. The customer was fascinated for a moment. I completely forgot the piece they were looking at was going to be something special for a special person or they just loved the design.
Q What jewelry trends have you noticed?
A When you look at trends in publications from Vogue to Harper’s, you see trends going more towards fashion and a little less traditional. A lot of people have traditional jewelry, but how do you complement that? Also more women are playing a more profound role in business and society and are more adept to making a personal purchase. In other words, they don’t buy jewelry just for special occasions anymore, they want something to go with their wardrobe.
Q How did you decide which lines you wanted to carry at the store?
A We shopped the top trade shows in New York and Europe and searched for great designers that have created something unique, wonderful and what we thought our clients would like.
Q What goals do you have planned for your jewelry business?
A I want to be Indiana’s No. 1 source for fine jewelry so people can know they can come here and find something truly beautiful and unique. We always look for traditionally made and unique jewelry that someone can enjoy for many generations to come.
