Garment fair in city
News Today, India
As a curtain-raiser to the ensuing festive season, the Chennai Apparel Association (CAA), a society established to serve as a nodal agency for manufacturers, distributors agents and retailers in exhibiting their products, is organising a three-day garment fair in Chennai starting from tomorrow.
What’s CAA’s aim in organising a fair exclusively for the benefit of the manufacturers and distributors?
Briefing mediapersons here yesterday, U N Shankar Ram, vice-president of CAA, said ‘it has been planned to bring all-manufacturers, distributors, agents, retailers under one roof facilitating them to get an outline about the fair and other inputs well in advance.
On the objective of this maiden venture of CAA, he said that this would allow the manufacturers and distributors to come together and display their latest collections for booking by the dealers, as major sales in apparels (around 65-70 per cent) were being done during the months of September and January, when a major chunk of new styles and collections hit the market.
Jagdish Sarda, president of the association said that the CAA has 100 members and over 100 leading brands like Venfield, Lee, Trigger, Lawman, Crocodile, Naidu Hall, Anate, Pan America, Cotton by Century, Excaliber, Oxemberg and Integrity, are likely to participate in the expo.
CAA targets a business transaction around Rs 25 crore during the three-day fair. Fashion show would be part of the expo on 27 July. And the entry is restricted to retailers, dealers and traders from the garment industry.
The venue of the expo is Rani Meiyammai Hall and Raja Muthiah Hall, Egmore.
