Harvard E-Commerce Guru to Address Fine Jewelry Summit
IDEX Online, Israel
(November 14, ’06, 10:26 Joseph V. Kuca)
VNU Expositions announced that the business author and e-commerce expert Jeffrey Rayport will speak at the second annual Fine Jewelry CEO Summit, taking place February 20 – 22, 2007 in Atlanta, Georgia.
As a faculty member at Harvard Business School, Jeffrey Rayport developed and taught the first e-commerce course in the United States. During his decade-long tenure at HBS, he focused his research on new information technologies and their impacts on companies’ service and marketing strategies. Rayport is founder and chairman of Marketspace, a business that specializes in the development of breakthrough service strategies for network-based businesses, particularly in consumer marketing and media.
His most recent book, Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers, addresses service strategies in the digital age. Eddie LeVian, CEO of LeVian who is sponsoring Rayport’s appearance at the upcoming summit remarks, “Jeffrey Rayport is an excellent choice and we are proud to help bring him aboard. His theories of technology-enabled service channels go along with LeVian’s founding principles of how to marry the best of the past with the trendsetting ideas of the future.”
