India : e-tailing strategy by garment companies catching on
April 17, 2014/Fibre2fashion.com, India
India’s leading garment retailers like Pantaloon, Shoppers’ Stop and Globus are eying at e-retailing portals.
Famous apparel brand Zodiac has already started online stores.
Online sales are currently marked by single digit growth, yet this leading retailer want to serve consumers from all quarters.
As per the projection by Internet and Online Association of India (IOAI), online shopping will increase to Rs2300 crore by 2014.
Today, around 38.5 million Indians use internet and the figures are likely to reach at 100 million by 2014-08.
Through online sales, some retail majors want to reach small towns where they do not have the outlets.
When most are planning to go e-retailing, some are of the conventional view that it is essential to have look, feel and experience while shopping garment.
