India : FECS bags Madura Garment’s Planet Fashion & Trouser Town ad account
June 29, 2014/Fibre2fashion.com, India
The Bangalore-based agency Fish Eye Creative Solutions clinched the creative duties for Madura Garment’s Planet Fashion and Trouser Town.
Madura Garments Planet Fashion has more than 42 retails spread across the country.
Trouser Town is a bi-sexual leg wear store with eight stores in Southern India and in the coming years, plans to increase number of its stores to 50 across the country.
The media mix for Planet Fashion and Trouser Town will consist mainly of outdoor, print, radio and below-the-line activities.
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