JEWELRY SALES EXPECTED TO GROW 6.3 PERCENT IN 2006
Tacy, Israel
19 October 2006
The United States government’s Bureau of Economic Analysis predicts consumer sales of jewelry and watches to reach US$62.6 billion by year’s end, marking a 6.3 percent increase over the previous year, says a spokesman for Unity Marketing.
Jewelry stores are also reporting strong sales through the first half of 2006, with jewelry retailers’ sales growing 8.3 percent over 2005 mid-year results to reach US$14.7 billion from January to June 2006.
Unity Marketing plans a new consumer research initiative into the jewelry and watches industry research that will focus specifically on the needs, desires, passions of jewelry and watch consumers.
The research study will include research data and statistics about the jewelry market size and growth, demographics of the jewelry and watch market, including a special section devoted to the luxury segment of that market, the buying behavior of shoppers and their brand preferences, and a psychographic profile and segmentation of the jewelry and watch markets.
“The key to marketing success for companies that manufacture and retail jewelry and watches is to truly understand the consumer, their wants and needs. Unity Marketing will undertake a major new research study of jewelry and watch consumers to understand what jewelry and watch products they buy, how much they pay for the different types of products, where they shop and the factors that influence them to buy,†explains Pam Danziger of Unity.
