New Year’s Resolutions for the Jewelry Industry
Jewelry Weblog, CA
I’ve already looked back at 2006 and the jewelry trends we saw; now it’s time to look forward to 2007.
And, specifically, I’m going to step out here and address what I’d like to see as the New Year’s Resolutions that those in the jewelry industry should consider.
First, I’d like to see more user friendly web sites both for customers and for those in the media like myself. I’m so sick of fancy flash sites where the jewelry just whips by you. Consumers should be provided with more details both as far as images as well as materials used.
Sites should also provide a media or press area where there are easy to download images and press releases for bloggers to use. I’m not talking pdf either – I’m talking easy to use. If you want us to include your text in with ours, then give us something we can cut and paste.
Next, I’d like to see more web sites and jewelry designers with web sites provide detailed information about the designer, the design process, and the materials used to create the jewelry. Give us a picture of the designer. Who is he or she? Where and how did they learn their craft? If you want someone to buy your jewelry, then you are asking us to invest in more ways than one, so we’d like to know about how you are invested in your designs as well.
Finally, get over the whole “copyright” thing. I’m not saying anyone should be allowed to copy your designs obviously, but if you want to promote yourself on the web, the way to do that is to allow your images to be copied and passed on, to provide accessible information for bloggers, and open yourself up more. Those who copy will copy no matter what. Putting up restrictions and locking down your information only limits your exposure in the press.
Okay, I’m turning this conversation over to my readers now. What would you like the jewelry world to adopt as far as their New Year’s Resolutions?
