Rosy Blue Creates Award Winning Design for the Diamond Jewelry Design competition 2007
Al-Bawaba, Jordan
Rosy Blue, the global leader in the design, manufacture and distribution of fine diamonds and jewelry has been announced the winner of the De Beers group marketing award for the ‘Best new piece of diamond jewelry of 2007’ at the recently held Diamond jewelry design competition 2007.
After competing with other creative finalists from across the GCC, Rosy blue won the coveted award for producing the most stunning diamond jewelry ever seen in the region, inspired by one of nature’s most precious creations- the diamond. Rosy Blue entered the competition in the new piece of diamond jewelry category with the theme, ‘Diamonds- Nature’s Miracle’ .
Rosy Blue’s winning ‘Flotz Brillance in Air’ piece of diamond jewelry is inspired by water droplets shimmering on a sunlit lotus leaf, this necklace incorporates two thousand five hundred and one diamonds set in white gold and is valued at $ 36,000. The ‘Flotz Brilliance in Air’ piece is part of the Flotz collection that will be soon available in the market through a reputed jewelry chain. The collection will combine classic design in a very unique setting process, showcasing the maximum brilliance of the diamonds.
The Rosy blue designers were inspired by the beauty of the Lotus leaf with shimmering water droplets on the surface that mimicked diamonds. These droplets that capture the rays of the sun and slide off the leaf freely reminds us of how life is without any material attachments and carefree. The award winning design ‘Flotz Brilliance in air’ brings to life nature’s beauty.
“Diamond jewelry has the ability to capture the heart and the Flotz diamond collection that incorporates the elements of nature will remind the wearer of the importance of environmental awareness and protection,’ said Mr. Harshad Mehta, Chairman of Rosy Blue.
Capitalizing on the growing preference for quality and unique branded jewelry in the GCC, Rosy Blue’s designer team is constantly crafting quality and innovative collections keeping in mind the cosmopolitan taste and preference of the women in the region.
“ In today’s world, global warming stares us in the face as an alarming issue which needs addressing, and through this design we wish to remind all of us to conserve nature for posterity, added Mr Mehta.
About Rosy Blue
Rosy Blue is the world’s largest diamond manufacturing company and a global leader in the design, manufacture, and distribution of fine diamonds and jewelry. Headquartered in Antwerp, Belgium, Rosy Blue has its factories, offices and stores in more than 15 countries across the globe and is one of the largest Sightholder of the Diamond Trading company (a De Beers Group Company) The company has its own design centers in New York, Antwerp, Hong Kong, Tokyo and Mumbai and globally offers branded jewellery under brand names such as ORRA, ROSIBLU, Canadia, Vera Wang etc. Employing more than 15,000 employees and $1.7bn in sales in 2005, Rosy Blue is firmly established across the value chain and has a major presence in all diamond and jewelry centers globally.
Photo Caption:
From left to right: Anan Fakhreddin, Regional Director of the Diamond Promotion Service (DPS) at De Beers Group marketing, the largest producer of rough diamonds in the world, hands over an award to Mrs. Pearl Chandrawansa, General Manager of Rosy Blue and Mr. Harshad Mehta, Chairman of Rosy Blue, one of the winning designers at the grand finale of the De Beer Group Marketing Diamond Jewellery Design Competition held recently.
© 2007 Al Bawaba (www.albawaba.com)
