ROSY BLUE PARTNERS WITH SAUDI JEWELRY GROUP TO LAUNCH NEW DIAMOND JEWELRY COLLECTION

ROSY BLUE PARTNERS WITH SAUDI JEWELRY GROUP TO LAUNCH NEW DIAMOND JEWELRY COLLECTION
Tacy, Israel
25 November 2007

Jewelry shoppers in Saudi Arabia will soon have more luxury diamond jewelry brands from which to choose. Rosy Blue, an international manufacturer and supplier of diamonds and diamond jewelry, has partnered with Jeddah-based Al Musalli Jewelry Group, a gold and silver jewelry manufacturer, to launch a new diamond jewelry collection throughout the Kingdom.

As part of the new agreement, the Al Musalli Jewelry Group will distribute six Rosy Blue brands of jewelry across Jeddah. The new collections comprise the Omri, Ovio, Mist, La Posy, Suki and the Flotz diamond brands, all of which include diamonds and various gemstones and reflect the regional preferences of Saudi women.

“Today the Kingdom of Saudi Arabia is standing on the precipice of diamond jewellery availability for every income level and personal taste,” said Sheikh Al Musalli, Chairman of Al Musalli Jewelry Group. “Diamond purchasers are concerned about the quality and price that they pay for the diamonds at present and what we are seeing is that Saudi consumers prefer to pay a nominal premium for a recognized and respected brand name like Rosy Blue.”

Antwerp-based Rosy Blue established a presence in the UAE in 1999. Since then, sources say, Saudi-based consumers reportedly account for around 80 percent of the Gulf region’s consumption of diamonds.

“We have received an overwhelming response to all six brands in the UAE, and I am confident that together with the Al Musalli jewelry team, we will be able to replicate this success in Jeddah,” said Harshad Mehta, Chairman of Rosy Blue FZE. He added that Rosy Blue plans to launch additional diamond collections in 2008 in Jeddah.