ABAZIAS EXPANDS ITS OFFERING TO MEN’S JEWELRY
22 March 2006/Tacy
Abazias Diamonds has completed the expansion of their online offerings with a new line of affordable, non-engagement jewelry. The new line features diamond stud earrings starting at just US$100 a pair to US$2,000.
The next step for the new line will be the addition of the ready-to-wear Paris Hilton watch line. In addition, the new line will also reach a previously untouched demographic, the young male shopper. Abazias’ previous online offerings were restricted to engagement and wedding rings with a small sampling of women’s jewelry, while the new line includes jewelry designed for men.
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“Abazias has had increasingly successful sales figures over the past year. That financial success has allowed us to expand into what we feel is an area ripe with possibility. It is a win-win situation as fashion jewelry carries the additional advantage of having higher margin on average than our diamonds, and we are broadening our customer base,” explains Oscar Rodriguez, Chief Executive Officer of Abazias.
