DTC to Hold Jewelry Contest in India
Diamonds.net, NY
Financial Times — The Diamond Trading Company (DTC,) the sales and marketing division of the De Beers Group, will launch its second diamond jewelry design contest in November 2006.
Following DTC’s success of the first contest in 2004, on the theme “Diamonds: Nature’s Miracle,” this year’s design theme is “Celebrating Diamonds: Timeless Myths and Magic.”
The award-winning collections will be premiered at a prestigious global diamond event to be held on November 16 in India as part of a spectacular diamond extravaganza, which will then tour the world in the following years.
The search for the ultimate celebration of diamonds will fall to an independent international panel consisting of the world’s leading authorities on diamonds from both a consumer and industry perspective. The panel will then select the designs or existing pieces that best embody the inspiration of this collection.
These will be put on display to a glittering guest list of international media and celebrities as they gather together in the place where diamonds were first discovered more than 4,000 years ago the Golconda region of India.
More than 1,500 collections applied for the 2004 contest and among them, 39 collections created by designers from 14 countries won awards. Two Hong Kong designers, two Taiwan designers and three from the Chinese mainland were among the winners.
According to Christine Cheung, head of Diamond Marketing Group for China, more Chinese designers will apply for this year’s contest.
“China’s diamond jewelry market is still in the early stages of development. Only about 10 percent women in the urban areas of the Chinese mainland own diamond jewelry, and of them, 80 percent wore just one piece. But our survey shows that diamond jewelry is the type of jewelry most desired by Chinese women, so we are very confident about the market in future,” she said.
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