Classic Diamonds to tap US retail jewelry market
Myiris.com, India
Source: IRIS (13 September 2006)
Classic Diamonds India has recently signed an agreement with Diamond Direct, a company dealing in jewelry outlets and super stores in USA, to establish retail operations in the US and Canada.
The company and Diamond Direct are planning to set up jewellery retail chain stores under the `Classic Jewels` brand. These chain stores will retail diamond-studded jewelry manufactured by the company
Classic Diamonds India is a DTC sight-holder company. It has its presence in all the value segments in the jewelry manufacturing chain – from loose diamonds to design, and manufacture of retail jewelry.
The rough diamonds are cut & polished at the company`s diamond manufacturing unit, while diamond studded jewellery is designed and manufactured in-house. This manufacturing expertise allows the company to have better control on production processes, thus enabling better cut and clarity and low cost of production.
Diamond Direct is a jewelry wholesaler, working exclusively with the company. Its clients include retail chain stores like JC Penny, Sterling, Zales and the Samsclub (a higher end store of WALMART). All the jewelry sold to these retail chains is sourced through the company.
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