Most Popular Mother’s Day Jewelry Gift?
Diamond Vues, NY
Of those who purchased jewelry as a Mother’s Day gift this year, one-third selected yellow-gold items, according to the Jewelry Consumer Opinion Council (JCOC).
The JCOC found yellow gold the most popular metal choice for jewelry, followed by sterling silver (selected by 25 percent) and white gold (selected by 21 percent).
Just under half of survey respondents (45 percent) purchased a Mother’s Day gift this year, and 13 percent of those respondents bought fine jewelry or a watch. Among those who bought fine jewelry, 24 percent bought earrings or necklaces, 15 percent selected fashion rings, 15 percent chose pendants and 13 percent opted for bracelets.
By material, 26 percent bought diamond jewelry, 18 percent selected gemstone jewelry and 18 percent chose precious-metal jewelry without gemstones.
Of those who did not give fine jewelry or watches as a Mother’s Day gift this year, 40 percent cited budgetary reasons, and 26 percent said their mother did not want jewelry or watches.
