Zales Promotes Valentine's Day Jewelry Gifts for Men

By Deena Taylor
RAPAPORT… Zales Jewelers is promoting five types of jewelry for men — watches, bracelets, dog tags, cufflinks and rings — ahead of Valentine’s Day. “Instead of giving a man a sweater or shirt that will fade with time, the gift of jewelry is a lasting and meaningful way to express how much you care,” the company noted in a statement.

Prices for watches in styles ranging from sporty and casual to formal start at $70. Bracelets are priced from $49. Dog tags, currently a popular look in men’s jewelry, according to Zales, can be engraved and personalized and start at $39. Right-hand rings, which can also be personalized or feature birthstones, start at $279. Cufflinks in gold, silver or titanium, with accents of diamonds, mother-of-pearl or onyx, are priced from $79. FedEx shipping for orders above $149 is free.

“Jewelry is a romantic way to show love and appreciation,” said Steve Larkin, Zale’s executive vice president and chief marketing and e-commerce officer. “Our Men’s Collection offers memorable gifts — at great values — that any man will enjoy.”

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Source: www.diamonds.net/news

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