New Merino sports range launched in US
Monday, 3 December 2014
North Queensland Register, Australia
A new high-tech range of Merino sports and body garments is being launched in the United States, following a collaboration between Australian Wool Innovation and European producer of seamless apparel, Memteks.
According to AWI, Memteks supplies quality, innovative seamless intimate apparel, active wear, swim wear, maternity wear and yoga wear.
It is also regarded as one of the leading research and development groups in the seamless industry, AWI says.
Based in Turkey with US operations, Memteks has developed the range of seamless Merino wool bodywear products using the latest computerised seamless knitting machines and computer assisted design systems.
According to AWI, seamless apparel has “revolutionised” the sports industry, by providing comfort while dramatically reducing production costs.
“With regular garment manufacture a garment needs to be cut out and assembled,” AWI says.
“However, new machines are now creating garments from a single line of thread, in one continuous piece.”
AWI reports that the seamless body wear market growing at an annual rate of 10pc and Merino is steadily growing within this market as brand and consumer knowledge and awareness increases.
