The covid-19 pandemic has changed the face of the Indonesian economy as a whole, and the fashion business is no exception. It is evident that many businesses in the retail sector have experienced a decline, especially in Indonesia, where outlets located in shopping centers are limited.
Likewise with the habit of the community, if those who were shopping came directly to the store, now they use cellphones and computers more, to buy almost everything, including fashion.
But it is also good that it turns out, with the increasing number of people shopping online, it makes local brands benefit, especially those who have already started selling in e-commerce.
The key is in product creativity, and the variety of models sold, in addition to a large variety of prices so that it can be reached by all groups.
–sh
