Even though it is known as the world spice-producing country, the popularity of Indonesia spices is still not too well known. That is why the Indonesia government developed a program entitled Indonesia Spice Up The World (ISUTW).
Indonesia Spice Up The World is one of the government programs involving ministries/agencies, as one of the efforts to increase the marketing of seasoning products or processed food and spices in Indonesia. Especially in Africa, Australia, and other potential countries. Not only that, Indonesia Spice Up The World is also expected to develop and strengthen Indonesian restaurants abroad, or as part of restaurant gastrodiplomacy. So that with the existence of Indonesia Spice Up The World, it is expected to increase exports of processed food, especially spices.
The existence of the Indonesia Spice Up The World program is expected to increase the opportunities for the world’s culinary industry. Considering that based on data, the export value of processed spices and fresh spice commodities in Indonesia has positive trend, with an average growth of 2.95% in the last five years. Even in 2020 the export value reached 1.02 billion US dollars. In order to run optimally, Indonesia Spice Up The World involves many parties: the central government, regional governments, businessmen, academics, communities, and the media.
So far the Indonesia Spice Up The World program has been running with a pilot project: rendang. In addition, there are several other spices that will be promoted, including: fried rice, satay, soto, and gado-gado. Then also followed by various other supporting spices, such as sweet soy sauce and peanuts. Meanwhile, Indonesia’s export priority spices are pepper, nutmeg, cloves, ginger, cinnamon and vanilla. With this introduction in the future, it will not only encourage the growth of Indonesian culinary and restaurants abroad. But at the same time it attracts tourists to come to Indonesia to taste various culinary specialties with various special spices.
–sh
