Amaru Indonesia is a trading company that creates and distributes Indonesian local products to global market. Brand that owned by Kusuma Anggraini and Alya Rajasa is selling bags and other fashion products made of wicker. Bags of Amaru Indonesia are mostly the clutch was presented with a traditional fabric detail. Initially, Amaru Indonesia just sells homeware, but now products of Amaru Indonesia are more into fashion items such as clutch, hand bag, shoulder bag, etc. This company still sells homeware product but more costumize. Amaru Indonesia has established since 2010. Although almost all of its products are more suitable for women, Amaru is not only producing handbags. There are at least 50 types of handicrafts produced, including fans craft, photo frames, teapot, vases, baskets magazine, and cushions. Those products are made by craftsmen of Tasikmalaya. Most buyers of Amaru’s product are women who want a unique keepsake to share at the feast, weddings, recitals, and so forth.
According Anggraini, woven pandanus has become a trend of Amaru product in 2012 ago. The best-selling items are handbags. So during 2013, Amaru will enliven the trend of Indonesian handicraft weaving and batik tablecloths and pillowcases. Amaru Indonesia has a mission to promote Indonesian products in modern packaged ways. It can be seen from the design and detail of bags that were presented. For example, by displaying the accent stud ( spikes ) and blend colors that attract attention. By presenting an Indonesian identity in a variety of fashion products, Amaru Indonesia towards bringing traditional fabric detail. Not only motif alone, weaving is also applied on fabric from vary areas, ranging from Bali, Palembang, to East Nusa Tenggara.
Let’s show the love of local product by buying collection of Amaru Indonesia
AMARU INDONESIA
Grand Wijaya Center
Jl Darmawangsa Raya Blok F NO 46-47, South Jakarta
Email: info@amaruindonesia.com
Phone: +62 21 720 2867
For more products, please visit:
www.indonesia-product.com
